Tips in placing an effective Ad:

  1. The best Ads are well-written with detailed information about your pet. You can enter up to 1200 characters in the Ad text so put in as much detail as possible. This large text area offers you an excellent opportunity to mention all the great points about your pet. If you don't put much here then visitors may quickly skip over your Ad to read the Ads that offer more pertinent information. Include the age, coloring, temperament, and special things about your pet such as registrations, vaccinations, if you are willing to ship your pet, and what type of payment you will accept.

  2. Pictures are worth a thousand words, so take advantage of the four pictures that are allowed per Ad and upload them as soon as you can get some nice ones ready. If you are placing a "Want Ad", it helps to upload a picture of a pet that you are interested in finding.

  3. The Caption should clearly describe something interesting or unique about your pet.

  4. Price can also be a significant factor in determining response. A blank price will cause many potential buyers to skip over your Ad and look instead for other Ads that list the price. Therefore, it is important to post a price in the "price window" and to make it as reasonable as possible.

  5. Make sure the City, State, and Country are entered correctly in your profile since this information will appear in your Ad. These are critical search criteria when someone is looking for a pet. If you have the incorrect information here, then your Ad may not be seen by those in your immediate vicinity.

  6. Consider your competition. For instance, if you are selling golden retrievers in Texas, then your competition is all of the other Ads for golden retrievers, not just the Ads for golden retrievers in Texas. Breeders in other states may be willing to ship their dogs to Texas, and, Texas buyers may be willing to drive to other states to purchase golden retrievers. So, if you are not getting as much response from your Ad as you want to receive, consider the above tips carefully and review all the Ads of your competition for ideas that will help show buyers that your pet is better than the rest.

  7. How buyers will contact you.

  8. Advertising Guidelines.

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